Lauren Anderson presented at Oracle CloudWorld on the collaborative consumption movement. The conference was held in Melbourne on the 4th March 2014. Lauren provides a glimpse into the collaborative revolution.
eBay started with the sale of a broken laser pointer at at price of $15, but is now carries a market with $500 billion transactions. eBay provides an efficient service along with a sufficient level of trust for its users. Digitisation means that we need to own fewer items, we are the asset light generation. We need to establish old market behaviours with new technologies. The sharing economy is the second internet revolution.
What’s mine is yours is the motto of lending and sharing networks. Product sharing is about peer to peer networks. Sharing is about being helpful to those near us, using our assets in a smart way, and being resourceful in achieving our goals. Ideal for low utilisation, high cost items. The efficiency kicks in when we cut out the gatekeepers, and provide supplier to customer transactions. With customer ratings, sellers can choose which customers they want to sell to. By getting into the sharing economy, business creates a new product, which adds value to the market, and delivers an efficient service. Many rely on apps, particularly those location based services.
Factors in successful sharing enterprises include collaboration, empowerment, openness and humanness. These enterprises offer new employment opportunities. Customers want to be a valued part of the process, not a passive partner. Members enjoy two way experiences, providers create unique experiences.
- BMW Drive Now provides car sharing, a profitable personal mobility service.
- OpenShed neighbourhood rental program for low utilisation items.
- LiquidSpace search for spare meeting rooms and office space.
- Zopa peer to peer loans.
- SocietyOne peer to peer lending.
- Lyft peer to peer ride sharing.
- TaskRabbit offers service networking, eBay for errands.
- AirBnB renting out your couch.
- Etsy peer to peer craft market, providing the foundation to build communities.
Work out what people like. AirBnB changed their rating system from a star to a heart, and gained an increase in engagement. Enterprises can improve by continuing their focus on making their services more appealing.
Aim to engage consumers, provide them with access to services that they need, unlock idling capacity in our communities, provide empowerment and involvement, create unique experiences.
Unique tools help these services drive efficiency such as peer to peer payments, keyless access to services, embedded functionality, and sufficient trust and safety.
By building a distributed marketplace, we are beginning the collaborative revolution.
See also: http://www.web-strategist.com/blog/